Summer tourism continues to be hot, to ask what the highest popularity of the place, one of the answers is certainly the museum. In addition to visiting and browsing, the museum of cultural creation has been frequently out of the circle. Historical and cultural heritage, unique design, so that the museum of cultural creation has also created a new track of their own.

Beijing Museum of Ancient Architecture: Reduce the mood of cultural relics, exquisite cultural creations sold out of goods

Beijing Museum of Ancient Architecture, located in Beijing Xiannongtan, is the first thematic museum in China that collects, researches and displays ancient Chinese architectural technology, art and its development history. The Beijing Ancient Architecture Museum has newly launched a cultural and creative product, which is very popular. On social media, many tourists have spontaneously posted “planting grass” posts.

One of the most imaginative parts of ancient Chinese architecture is the Caisson. It is not only a part of the ceiling, but also the dome of the sky to which day and night are directed.

The reporter learned from the Beijing Municipal Bureau of Cultural Relics that a number of museums belonging to the Municipal Bureau of Cultural Relics, such as the Capital Museum, the Beijing Municipal Administration of the White Pagoda Temple, the Beijing Grand Canal Museum, and the Beijing Museum of Ancient Architecture, have already set up cultural and creative spaces. According to statistics, in 2023, the turnover of cultural and creative products of museums in Beijing exceeded 200 million yuan.

Suzhou Museum: “the treasure of the town” Spear of Fuchai cultural innovation main “contrast”.

Let the cultural relics “live” up, the “cultural relics” to bring home, museums around the cultural and creative products continue to innovate and upgrade, full of design and rich categories. Cultural and creative products have become the growth point of tourism consumption.

Last year, Suzhou Museum launched a total of 243 types of cultural innovations, an average of every working day there is a new product on the shelves. This year, Suzhou Museum cultural innovation “new” speed is also accelerating, these fusion of the collection of cultural relics modeling and the design of the Jiangnan water town characteristics, welcomed by visitors. Spear of Fuchai is the Suzhou Museum's “town treasure”, but also Su Bo Wenchuang hot models. The design team through the sword cartoonization, made of pillows, pendants, dolls and other series of products, once launched to inspire tourists and netizens to buy enthusiasm.

The Sanxingdui Museum has attracted wide attention at home and abroad with its unique cultural heritage and creative cultural and creative products. From the series of blind boxes to the various derivatives of dolls, each cultural and creative product skillfully integrates traditional culture and modern aesthetics, so that the historical relics come into the public's life in a vivid manner. These cultural and creative products have also succeeded in stimulating the public's interest in and love for traditional culture through the precise docking of creative design and market demand, and have become a new highlight of cultural dissemination.

While developing cultural creations, the seven museums under the Nanjing Museum tailor-made cultural and creative experience space to create a new consumer scene. In the Nanjing Museum, in order to cooperate with the special exhibition “Endless Collection - The Artistic Spirit of Su Shi's Painting and Calligraphy”, the Nanjing Museum has created an exclusive cultural and creative experience space for the audience of Su Shi's special exhibition, launched a rich and diversified series of Su Shi's cultural and creative catering services, and carefully planned the “Mid-level Dongpo” Yaji cultural and creative public welfare experience activities, with the “Mid-level Dongpo” Yaji cultural and creative public welfare experience activities. At the same time, it has carefully planned the “Mid-level Dongpo” Yaji cultural and creative public welfare experience activities, with the experience of cultural and creative products, poetry recitation and kunqu performances and other interactive forms, so that tourists can feel the connotation of cultural and creative immersive.

In order to avoid the homogenization of the development of cultural creativity, Nanjing Six Dynasties Museum to extract their own cultural heritage, combined with the museum's red face pattern tiles, opened up the tiles of gold foil DIY experience area, visitors can use the rice paper and gold powder handmade six dynasties gold foil tiles and mounted into a frame.

Reporter's observation: what does the museum cultural creation rely on to win the market?

Nowadays, the museum cultural creation has long been not a mere tourist souvenir in the past, but as a new cultural carrier, is the inheritance and innovation of traditional culture. Cultural creations have a new charm by combining traditional cultural elements and crafts with modern art, design and business models.

More and more museums realize that the collection of cultural relics is the root of cultural creation. Especially with the gradual increase of national cultural confidence, a “new national style” integrating traditional culture and modern aesthetics has quietly become the trend. However, cultural creation only culture, sentiment is not enough, and more importantly, creativity. Creativity is the core competitiveness of the museum's creativity, especially in the design of creative products, combined with the visual language to convey the cultural connotation of the work, so that the cultural relics will not be able to speak into the daily life.

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