With less than half a month left in the summer of 2024, the stationery market has come to the most dynamic season of the year. With consumers' pursuit of personalization and quality, the design and function of stationery products continue to innovate, technological stationery, creative stationery, IP co-branded stationery and other innovative stationery products have brought new growth points to the market, together shaping a diversified, personalized market new style.

Automatic pencil sharpeners, desktop vacuum cleaners, electric erasers ...... With the rapid development of science and technology, the stationery market has also ushered in intelligent and automated changes. In the summer stationery market, technology-based stationery has become the focus with its high-tech intelligent features and convenient use experience. The rise of these technology-based stationeries not only reflects consumers' demand for convenient and efficient study tools, but also the stationery industry's continuous progress in technological innovation.

source：Tianhong stationery

However, in the process of the endless and rapid development of technology-based stationery, “excessive reliance on technology-based tools will weaken students' hands-on ability, independent thinking and problem-solving skills” and other views have emerged, parents have expressed increasing concern about the potential impact on the development of students' abilities, and some schools have proposed certain norms and restrictions on the use of technology-based stationery. Some schools have put forward certain norms and restrictions on the use of technological stationery.

In addition to technological stationery, creative stationery is also a highlight of the summer market. These stationery products have attracted the attention of many consumers with their unique designs and novel functions. From different shapes of sticky notes, foldable notebooks, to pen bags and stationery boxes with interesting patterns, these creative stationery is not only practical, but also in the details of the personality and fun. They can not only stimulate students' interest in learning, but also play a unique role in office and creative activities, and become an important tool for consumers to express themselves and pursue personalization.

In addition, with the rise of IP culture, IP co-branded stationery also occupies an important position in the summer market. Various stationery brands have cooperated with popular IPs such as Doraemon, Little Yellow Man and Pokémon to launch a series of co-branded stationery products, which have attracted the attention of a large number of fans and collectors with their exquisite designs and rich cultural connotations.

These co-branded stationery products not only retain the practicality of stationery, but also incorporate the unique elements and story background of the IP, which not only enriches the product variety in the stationery market, but also promotes the exchange and integration between different cultural fields, and brings consumers a brand-new experience of use and cultural feelings.

With the deep integration of cultural industry and technological innovation, the stationery market has shown more vigorous vitality. As an industry event for the global stationery industry, Ningbo International Stationery Fair not only gathers the world's top stationery brands and manufacturers, but also serves as an excellent platform for exploring the future trends of the stationery industry and promoting the transformation and upgrading of the industry.

China Ningbo International Stationery Fair 2025 is expected to attract more than 1,700 exhibitors, with more than 2,700 booths and 56,000 square meters of exhibition space. Here, the cutting-edge technology of scientific and technological stationery will collide and mingle with creative inspirations from all over the world, which will not only provide a stage for exhibitors to display their latest products, but also build a bridge for consumers, stationery enterprises and industry experts to exchange ideas and explore the future.