DeepSeek brought fire to the AI consumer market, after the Spring Festival this year, the toy market is quietly set off a wave of intelligence, AI toys continue to emerge. Compared with traditional toys, the sales of AI toys on major e-commerce platforms are booming.

China's AI toy market will be better next year

In Shenzhen, Guangdong Province, the staff of a technology company is live sales of AI toys, the head of the company told reporters that with the help of online sales channels, this year, they produced AI toys sales achieved rapid growth.

Shenzhen, an innovative technology limited company responsible for the peak said: ‘We one day, AI toys almost completed 520,000 yuan live turnover amount. From January this year, sales have doubled compared to December last year.’

AI toys not only online sales momentum is exceptionally hot, offline toy showrooms also ushered in new sales opportunities. In a toy showroom in Shantou, Guangdong Province, the reporter met Shu Da, a buyer from overseas, who revealed to the reporter that they were looking for toys with AI functions.

Shu Da said, ‘I think now the world is turning to artificial intelligence, in China AI toy market will be better next year.’

The growing market demand makes China's AI toys continue to maintain a rapid development trend. Data from an e-commerce platform shows that the AI early education toy market has shown explosive growth. Innovative research and development for the audience of children aged 3 to 6 years old, AI technology in January this year led to a six-fold increase in product sales chain. Another e-commerce platform data show that on the supply side, there are more than a hundred merchants actively layout related products, is expected to emerge in May to June this year, a large number of diversified products for consumers to choose.

Chen Liang, executive vice president of the Chenghai Toy Association in Shantou, Guangdong, said, ‘This windfall should be this year, or the next one or two years will continue to expand, especially the technology, algorithms, models, including the emergence of DeepSeek more and more mature, to help the expansion of the entire toy industry.’

Relevant data show that the AI toys market has reached $18.1 billion in 2024, and the global market size in this field is expected to grow to $60 billion by 2033, with the Asian market dominating.

AI toys hot drive toy companies orders climbed

China's Guangdong region has a perfect toy manufacturing industry chain, covering all aspects from raw material procurement to product assembly. With the AI toys on sale, the orders of toy enterprises in Guangdong have also shown explosive growth.

In a toy enterprise in Chenghai District, Shantou, Guangdong Province, engineers are doing debugging on a batch of robots with beautiful faces. These robots perform with lifelike dance, and cooperate with each other so well that they are even able to dance the traditional English song and dance. This year, the toy industry ushered in the ‘AI trend’, expanding a new vision for industrial upgrading.

Chen Ruifeng, president of Shantou Interactive Technology Co., Ltd, said: ‘Now that this wave of market has come, we all specify that we must use DeepSeek, because of its logic and depth of thinking, can be said to be clearer and more concise. Until now, we basically some (AI toys) intention orders have been hundreds of k (hundreds of thousands).’

AI toys after accessing DeepSeek's big models have injected an unprecedented interactive experience into the toy industry. Industry insiders point out that such AI toys can not only understand children's speech, but also learn and adapt intelligently according to their responses, thus providing personalised interactive services.

Shantou, Guangdong, a smart technology limited company deputy general manager Li Weiqun said: ‘access to the intelligent AI voice this piece, now just is a wind mouth, so more popular with the majority of consumers. Domestic orders we are now doing has been one or two million units, foreign several major U.S. supermarkets, is now talking about the intention to cooperate, has been in the stage of (product) sampling.’

Not only Chenghai, Shantou, Guangdong, toy companies received a large number of AI orders, in Dongguan, Guangdong, there are also many tide play enterprises have ventured into the field of AI toys.

Dongguan, Guangdong, a tide play company responsible for Zhang Ting told reporters: ‘The previous tide play is solid, now we attach it to the soul, at present we have increased the AI of this plush products, at present it is expected to have been ordered out of the 2 million.’

Source: CCTV News