The start of the school year is approaching, stationery has become the immediate needs of many families. Reporters recently visited the stationery and teaching aids sales have increased, but the market has also appeared some ‘chaos’, such as the netizens jokingly referred to as ‘stationery assassin’ stationery price opacity, the phenomenon of false high. Some other stationery merchants selling ‘innovative’ stationery under the banner of assisted learning is not practical. Tips for students and parents, stationery according to need to buy, do not impulse spending.

Stationery? Toys?

In the city's major stationery shops and wholesale markets reporter saw, commonly used by primary and secondary school students, pen and paper, stationery bags, bags, etc. have recently been placed in the most conspicuous position, and the shop to select the goods of the students and parents is also a steady stream. Hexi District, a stationery shop operator told reporters, compared to the New Year before, the shop traffic has more than doubled, compared with last week, there is also a 40% increase in the price of a single unit of mostly more than 100 yuan. ‘Immediately after the start of the school year, are in a hurry, buy more.’ The above operator said, ‘Some fresh stationery, above the pattern, or shape with a sense of design, sell well.’

Reporter visited found that many stationery into the animation, national tide and other fashion elements, and some imitation of the concept of blind box, a series of multiple styles encapsulated in the same box for sale, in some stationery shops, the reporter saw some of the stationery with the function of toys, for example, a price of 39 yuan of the gun erasers, each bag contains six pieces of erasers, are all various types of gun shapes, but each piece of only 5-6cm long, ‘the muzzle’, ‘the gun’, ‘the gun’, ‘the muzzle’, ‘the gun’, ‘the gun’, ‘the gun’, ‘the gun’, ‘the gun’, ‘the gun’. ‘muzzle’ at the diameter is only a few millimetres, as an eraser is “not good”; and another pencil can be split into a section of 2cm or so of the small section, and inserted into different shapes, more like a collage of toys that can write.

‘Stationery assassin’ attack

In addition to the trend of toys, stationery also appeared in the high-end trend, especially some of the integration of the IP or blind box elements of stationery is ‘expensive’. In a shopping centre of a stationery shop reporter saw, a girl favorite animation IP theme 30 pages B5 notebook, priced at 19.9 yuan, the same series of stationery box price is reached 79 to 99 yuan. Reporter in the shopping platform search found that high-priced stationery is not uncommon, for example, a well-known Japanese IP co-branded neutral pen single price of 144 yuan; and another signing pen blind box full set of 4, priced at 139.9 yuan, equivalent to the price of a single to reach about 35 yuan.

Due to the stationery category is complicated, some private stationery shops will not be every item of goods are clearly marked price, in the case of more consumers, shopkeepers may not be able to answer every question about the price in a timely manner. At the same time, many consumers hold ‘stationery can be how much money’ idea, in the purchase of goods prices are not carefully verified, so in the checkout encountered an unexpected financial burden, recently Mr Li encountered such a ‘stationery assassin’. . ‘We followed the teacher's request to buy some B3, B5 of the book and some markers, red pen, probably more than ten books, seven or eight pens like, checkout spent more than 200 yuan.’ Mr Li said, ‘Because it is some commonly used stationery, I did not think much about it, did not pay attention to the price.’

Odd stationery frequently

‘Haven't prepared a mistake printer for your child yet? Then you are not a qualified mother ......’ in the network sales platform, similar words have been commonplace, and on the eve of the school year, all kinds of “strange” stationery into the eyes of consumers.

The above mentioned wrong question printer is a camera and thermal printer, the working principle is to shoot the content of the paper, and then thermal printing on a blank sticker, the seller more than ‘wrong collection of artifacts,’ ‘learning essential assistant’ and so on as the slogan of the sales promotion, priced at tens to hundreds of dollars. Prices range from dozens to hundreds of yuan.

The reporter searched and found that, like this ‘innovative’ stationery there are many. A ‘notes static paste’ is designed to the same size as the textbook, claiming that all the knowledge points of the notes are printed on the static paste, as long as the product is adsorbed in the book can be controlled to learn, eliminating the need to take notes time, but also to avoid the notes do not remember the full impact of the results. More ‘strange’ is that there are merchants selling a kind of paper, each printed on the student textbook on the poem, from the video, the product is beautifully printed, in addition to poetry is also accompanied by flowers and plants as a decorative.

The city has many years of front-line teaching experience Chen teacher tips parents, students' stationery mainly look at the practicality, to avoid the function is too complex or appearance is too beautiful, but may affect the attention of students. ‘Like note-taking, summarise the wrong questions, this is the process of exercising students' learning ability, should not rely too much on stationery as a substitute, some useless things to school is even more can not bring then not bring.’ Chen said, ‘when choosing stationery is also best to choose simple, comfortable. For example, some good-looking pen, the weight is unreasonable or too thick or too thin, all affect the students writing, the loss is not worth it.’

Source: Tonight News