Another year of the school season, primary and secondary school students are preparing for the upcoming academic life. In the past few days, the reporter in the stationery market, department store supermarkets, digital shopping malls and furniture stores to see, a wave of the beginning of the school triggered by the consumption of a small boom is coming.

Different needs of primary and secondary school students

The new semester is approaching, primary and secondary school students to buy school supplies become an important task before the start of the school year. 30 August, under the Yuan Gong Times City, a stationery and toy chain shops, many parents, children in the selection of goods, bags, book covers, books, rulers, watercolour pencils, post-it notes and so on.

‘School is about to start, so I brought my child here to buy some new stationery.’ Ms Wang said, ‘In fact, there is no shortage of anything, just a new term, appropriate to buy some new items to encourage children to study well.’ The reporter saw that the price of stationery supplies in the shop ranges from a few dollars to dozens of dollars to meet the needs of students of different ages. Sales staff said that every year before and after the start of the school year is the peak season for sales, the surrounding residents have brought their children over to buy items for the new school year.

Unlike primary and secondary school students, college students choose more ‘high-end atmosphere. Reporters in the South Inner Ring two digital malls and Wanda, Wanxiang City and other shopping malls to see, many college freshmen are shopping for mobile phones, tablets, laptops, ‘admission three-piece suit’. In order to attract customers, some businesses also launched a prospective college students to buy machine discount activities, popularity is quite high. In addition, the ‘sense of ceremony’ of the beginning of the school year also extends to bags, toiletries, sporting goods, books and other areas.

Personalised smart stationery is popular

The reporter found in the visit, a lot of school supplies design, the use of more and more focus on personalised, interesting, while intelligent school supplies are also more and more popular.

On 30 August, in a shop in Wanda Plaza, the clerk is replenishing school supplies. ‘Now that people's living conditions are better, they are willing to pay for value, quality and even emotional value.’ For example, stationery boxes with ‘pinch and play’, pencil holders in ‘banana green’ and ‘Kapi Bara’ dolls hanging on school bags are all selling well, she said.

In the next yuan AD Times City, a self-service vending machine filled with a number of themed stationery blind box, many students pestered their parents to buy coins, Tianguan Zhifu paragraph markers, Detective Conan paragraph pen bag, Mickey paragraph multifunctional ruler ...... every open blind box is a surprise.

In addition to these ‘pediatrics’, some intelligent school supplies are also increasingly popular. Reporters in Yingze Qiaoxi a furniture city to see, some merchants sell desks with AI function, above the textbook synchronous practice, master boutique class, word reading, eye exercises and other functions. Merchants introduced, this is the new Oriental, homework help and other enterprises to launch the study table, although the price is not expensive, but there is still no lack of fresh people.

Ordinary school items, reflecting the rapid development of social economy, science and technology. From the consumer goods category, students in the school season to buy products are no longer limited to stationery, books and clothing, shoes and hats, etc., the development of intelligent technology and the rise of smart devices, driven by digital equipment, electronic products, the demand continues to climb.

Declaration: This article comes from the Taiyuan Evening Post (newspaper).If copyright issues are involved, please contact us to delete.